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Adobe unveils Creative Cloud, new apps

Adobe is in the news this week for announcing its Creative Cloud, a new initiative that the company says will 'redefine' the content creation process. Adobe is aiming for its Cloud to become a hub for viewing, sharing and syncing files. Millions will be able to access desktop and tablet applications, essential creative services, and share their best work.
"Adobe Creative Cloud reinvents creative expression by enabling a new generation of services for creativity and publishing, that embrace touch interaction to re-imagine how individuals interact with creative tools and build deeper social connections between creatives around the world," said Kevin Lynch, chief technology officer at Adobe. "The move to the Creative Cloud is a major component in the transformation of Adobe."
Six new apps have also been revealed by Adobe, in conjunction with the Creative Cloud announcement. The intuitive touch screen applications, designed for Android tablets and Apple iPad, allow anyone to explore ideas and present their creativity anytime, anywhere.
Inspired by Adobe's Creative Suite software, the apps address multiple areas of the creative process: image editing; ideation; sketching; mood boards; website and mobile app prototyping; and presenting finished work.
Available soon as standalone apps, Adobe says its Touch Apps are essential components of the Creative Cloud. Files created via the new apps can be shared, viewed across devices or transferred into Adobe Creative Suite software for further refinement. With stylus capabilities expected to become a feature on some next generation tablets, Adobe Touch Apps are designed to work with both finger and stylus input.
Here's a description of each of the new apps:
• Adobe Photoshop Touch lets users transform images with core Photoshop features in an app custom-built for tablets. With simple finger gestures, users can combine multiple photos into layered images, make popular edits and apply professional effects. The tablet-exclusive Scribble Selection Tool allows users to easily extract objects in an image by simply scribbling on what to keep and then what to remove. With Refine Edge technology from Adobe Photoshop, even hard-to-select areas with soft edges, such as hair, are easily captured when making selections. Additionally, the app helps users quickly find images, share creations, and view comments through integration with Facebook and Google Search. Using the syncing capabilities that are a component of Adobe Creative Cloud, files can be opened in Adobe Photoshop.
• Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards. Features include importing of images, four customizable pen types for drawing, adding text, and applying color themes. A virtually unconstrained canvas grows as needed to accommodate more assets. Files can be shared or transferred for access in Adobe Photoshop.
• Adobe Debut allows users to present designs to clients and stakeholders virtually anywhere. Adobe Debut quickly opens tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet, including Photoshop layers and Illustrator® art boards. Feedback is gathered using a markup pen tool to add notes and drawings on top of the work.
• Adobe Ideas is an easy-to-master, vector-based tool for drawing. By using a stylus or finger, strokes appear smooth at any zoom level. Starting with a blank canvas, users can choose color themes, and pull in tablet-compatible image files that can be controlled as separate layers. Finished results are easily accessed in Adobe Illustrator or Photoshop.
• Adobe Kuler makes it easy to generate color themes that can inspire any design project. Color can be explored and discovered, with hundreds of thousands of Kuler themes already available via the creative community. Social engagement in the community is enhanced by rating and commenting on themes, which can be exported as color swatches for Adobe Creative Suite projects.
• Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet. Ideas are communicated and shared with teams and clients using a touch-based interface. Gestures quickly express a design concept, explain website structure or demonstrate interactivity. The wireframe or prototype then can be exported as industry standard HTML, CSS and JavaScript, and shared in popular browsers for immediate review and approval.
Adobe Touch Apps will be available for Android devices in November. Adobe expects to make an announcement regarding iOS availability in early 2012. Introductory pricing is US $9.99 for each app. Access to the file viewing, sharing and transfer functionality of Adobe Creative Cloud is included in the price of each app. Details regarding the pricing of the Creative Cloud will be announced soon in November.

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