Aker takes long-term holding at Aberdeen Airport

The international oil services group Aker Solutions has taken a long-term holding on the Aberdeen Airport Welcome site, in a 12-month campaign booked with JCDecaux Airport. Located on the roundabout at Aberdeen Airport’s main entrance and exit, this high-profile site reaches 3 million passengers a year.
The Welcome site is part of the Aker Solutions ‘My New Colleague’ campaign. It carries a different creative on each side, targeting the arriving and departing audiences. Jacqueline McCormick, commercial director of JCDecaux Airport says: “Aberdeen is the hub of the UK oil industry and increasingly a key player across the energy sector overall so we are delighted that Aker Solutions has taken this key outdoor location. The audience profile of the Aberdeen Welcome site makes it one of the most sought-after poster sites in Scotland and is ideal for reaching energy sector professionals.”
As the oil capital of Europe, Aberdeen Airport delivers upmarket, affluent audiences. With 47% of the audience travelling on business, Aberdeen Airport has the second highest JCDecaux Airport business profile of all JCDecaux Airports globally (after Frankfurt). Aberdeen Airport is also Europe’s largest commercial heliport.
www.jcdecaux.co.uk

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