Mind the Gap

CBS Outdoor UK has announced the launch of a new bus advertising campaign in partnership with Gap. Called ‘Be Bright’, the campaign is designed to highlight the brand’s young, fresh and vibrant feel.
Planned by PHD and booked by Posterscope, the campaign consists of 150 gold T-sides, 10 of which will be illuminated as the buses drive along their routes. This format is a first for both Gap and bus advertising in general and will be rolled out across London for the next four weeks.
Jason Cotterrell, UK country director at CBS Outdoor UK says: “We’re excited about this campaign and it’s the first time the bus format has been used in this way. It’s a great example of the versatility and flexibility of the bus format and how it can be used to really communicate a brand message.”
www.cbsoutdoor.co.uk

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