Graphicstart Copyright (c) 2009, MyFeedPortal.com http://graphicstart.com en Graphic design, publishing and print news - your Graphic Arts watch list... Sat, 24 Feb 2018 21:33:43 +0000 Photoshop Layers Palette | Beginner http://graphicstart.com/i/photoshop_layers_palette__beginners_tutorial <b><i>Photoshop Layers Palette</i> | Beginner's Tutorial</b> <br><br>How to work with layers in Adobe Photoshop the basics.<br><br><div style="color: #000000;font-family: Arial, Helvetica, sans-serif; font-size:12px; font-size: 12px; width: 555px;"><br><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td width="140" valign="top" rowspan="2"><div style="border: 1px solid #999999; margin: 0px 10px 5px 0px;"><a href="http://www.youtube.com/watch?v=NNkGc0Wg-k8&feature=youtube_gdata"><img alt="" src="http://i.ytimg.com/vi/NNkGc0Wg-k8/default.jpg"></a></div></td><br><td width="256" valign="top"><div style="font-size: 12px; font-weight: bold;"><a style="font-size: 15px; font-weight: bold; font-decoration: none;" href="http://www.youtube.com/watch?v=NNkGc0Wg-k8&feature=youtube_gdata">Photoshop Layers Palette | Beginner's Tutorial</a><br><br></div><br><div style="font-size: 12px; margin: 3px 0px;"><span>Here I will explain you the detailed functionality of Layers palette in adobe photoshop. For more videos please visit www.TheArtofRetouching.com Photoshop Tutorial -- Layers Palette Layers...</span></div></td><br><td style="font-size: 11px; line-height: 1.4em; padding-left: 20px; padding-top: 1px;" width="146" valign="top"><div><span style="color: #666666; font-size: 11px;">From:</span><br><a href="http://www.youtube.com/channel/UCOtvgbloaYdfHVYXZ3Kw0JQ">Art of Retouching Studio</a></div><br><div><span style="color: #666666; font-size: 11px;">Views:</span><br>20</div><br><div style="white-space: nowrap;text-align: left"><img style="border: 0px none; margin: 0px; padding: 0px; vertical-align: middle; font-size: 11px;" align="top" alt="" src="http://gdata.youtube.com/static/images/icn_star_empty_11x11.gif"> <img style="border: 0px none; margin: 0px; padding: 0px; vertical-align: middle; font-size: 11px;" align="top" alt="" src="http://gdata.youtube.com/static/images/icn_star_empty_11x11.gif"> <img style="border: 0px none; margin: 0px; padding: 0px; vertical-align: middle; font-size: 11px;" align="top" alt="" src="http://gdata.youtube.com/static/images/icn_star_empty_11x11.gif"> <img style="border: 0px none; margin: 0px; padding: 0px; vertical-align: middle; font-size: 11px;" align="top" alt="" src="http://gdata.youtube.com/static/images/icn_star_empty_11x11.gif"> <img style="border: 0px none; margin: 0px; padding: 0px; vertical-align: middle; font-size: 11px;" align="top" alt="" src="http://gdata.youtube.com/static/images/icn_star_empty_11x11.gif"></div><br><div style="font-size: 11px;">0<br><span style="color: #666666; font-size: 11px;">ratings</span></div></td></tr><br><tr><td><span style="color: #666666; font-size: 11px;">Time:</span><br><span style="color: #000000; font-size: 11px; font-weight: bold;">04:18</span></td><br><td style="font-size: 11px; padding-left: 20px;"><span style="color: #666666; font-size: 11px;">More in</span><br><a href="http://www.youtube.com/videos?c=27">Education</a></td></tr></tbody></table></div><br><br>More information on the <b></b><i><a href=http://www.photoshopessentials.com/basics/layers/layers-panel/>Photoshop Layers Palette</a></i>.<br><br>Photoshop Layers Palette Mon, 14 Jul 2014 17:55:32 +0000 Curators Tour of Graphic Design—Now in Production http://graphicstart.com/i/curators_tour_of_graphic_design <Font Size="6">"<i><b>Graphic Design</b></i></font> <Font Size="3">is <Font Size="5"><b>way more</b></font> <Font Size="3">then the</font> <Font Size="4">little JPEG</font> <Font Size="3">you see on the Internet..."</font> - Ellen Lupton<br><br><object width="549" height="309"><param name="movie" value="//www.youtube.com/v/NeGQv8VapRU?hl=en_US&version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube.com/v/NeGQv8VapRU?hl=en_US&version=3" type="application/x-shockwave-flash" width="549" height="309" allowscriptaccess="always" allowfullscreen="true"></embed></object><br><br><div style="color: #000000;font-family: Arial, Helvetica, sans-serif; font-size:12px; font-size: 12px; width: 555px;"><br><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td width="140" valign="top" rowspan="2"><div style="border: 1px solid #999999; margin: 0px 10px 5px 0px;"><a href="http://www.youtube.com/watch?v=NeGQv8VapRU&feature=youtube_gdata"><img alt="" src="http://i.ytimg.com/vi/NeGQv8VapRU/default.jpg"></a></div></td><br><td width="256" valign="top"><div style="font-size: 12px; font-weight: bold;"><a style="font-size: 15px; font-weight: bold; font-decoration: none;" href="http://www.youtube.com/watch?v=NeGQv8VapRU&feature=youtube_gdata">Curators Tour of Graphic Design—Now in Production</a><br><br></div><br><div style="font-size: 12px; margin: 3px 0px;"><span>In this ten-minute gallery tour, curator Ellen Lupton talks about indie publishing, typographic spectacle, non-normative software use, and design as fiction....</span></div></td><br><td style="font-size: 11px; line-height: 1.4em; padding-left: 20px; padding-top: 1px;" width="146" valign="top"><div><span style="color: #666666; font-size: 11px;">From:</span><br><a href="http://www.youtube.com/channel/UCdqKoD5wUkV7vp2A-Hilx_w">Leonard Smith</a></div><br><div><span style="color: #666666; font-size: 11px;">Views:</span><br>0</div><br><div style="white-space: nowrap;text-align: left"><img style="border: 0px none; margin: 0px; padding: 0px; vertical-align: middle; font-size: 11px;" align="top" alt="" src="http://gdata.youtube.com/static/images/icn_star_empty_11x11.gif"> <img style="border: 0px none; margin: 0px; padding: 0px; vertical-align: middle; font-size: 11px;" align="top" alt="" src="http://gdata.youtube.com/static/images/icn_star_empty_11x11.gif"> <img style="border: 0px none; margin: 0px; padding: 0px; vertical-align: middle; font-size: 11px;" align="top" alt="" src="http://gdata.youtube.com/static/images/icn_star_empty_11x11.gif"> <img style="border: 0px none; margin: 0px; padding: 0px; vertical-align: middle; font-size: 11px;" align="top" alt="" src="http://gdata.youtube.com/static/images/icn_star_empty_11x11.gif"> <img style="border: 0px none; margin: 0px; padding: 0px; vertical-align: middle; font-size: 11px;" align="top" alt="" src="http://gdata.youtube.com/static/images/icn_star_empty_11x11.gif"></div><br><div style="font-size: 11px;">0<br><span style="color: #666666; font-size: 11px;">ratings</span></div></td></tr><br><tr><td><span style="color: #666666; font-size: 11px;">Time:</span><br><span style="color: #000000; font-size: 11px; font-weight: bold;">10:06</span></td><br><td style="font-size: 11px; padding-left: 20px;"><span style="color: #666666; font-size: 11px;">More in</span><br><a href="http://www.youtube.com/videos?c=27">Education</a></td></tr></tbody></table></div><br><br><i>graphic design</i> Sun, 16 Feb 2014 07:52:49 +0000 5 Print Design Mistakes You MUST Avoid http://graphicstart.com/i/print-design-mistakes <center><font size="4"><b><i>Print Design Mistakes</i><br>and how to avoid them</b></font><br><br><a href="http://www.psprint.com/"><img src="http://www.graphicstart.com/images/Print-Design-Mistakes-Preflight.png"></a></center><br><br><b>Many <i>graphic designers</i> are self-taught, and while self-educated designers can prove to craft outstanding work, it can be very easy to jump into concepts such as space and theory while missing some of the basic technical aspects of design.</b> Moreover, many self-taught designers can learn primarily on the web and for the web, which can lead to a lack of understanding of print best practices. <br><br>The last thing you want to do is mess up a big job because you've never designed for <i>print</i>, which is why you should pay close attention to the following five <i><a href=http://markzware.com/flightcheck/preflighting-files-prepress-prevent-print-errors/>print design mistakes</a></i> you must avoid.<br><br><b>1. Wrong color system/model</b><br><br>On the web, almost all colors you work with are going to be in RGB (red, green, blue or RGB - 0,0,0) and web hex values (#000000), which is also RGB. But when you're designing for print, the primary options available are CMYK (process) and Pantone (spot). The Pantone color system uses a set of pre-designed colors that are mixed before printing, and is suitable for designs that feature just a few colors – letterhead logos, for example. CMYK is a system that dynamically mixes four colors (Cyan, Magenta, Yellow, Black) in percentages to match the design.<br><br>Think of it this way. If you want to color an image green with crayons, you could either use a green crayon (Pantone) or mix yellow and blue (CMYK). Either way, it's important to select the proper color system for your print project, or your colors will not be properly represented on the final printed piece.<br><br><b>2. Forgetting about bleeds</b><br><br>When you design for web, your finished image or graphic begins and ends at its border. Not so with print, which typically incorporates bleeds so you get edge-to-edge printing. This essentially means that your design will “bleed over” beyond the point at which your final design will be cut. <br><br>It's a good idea to ask your printing company for a print template before you start designing. Or, you can make your own. Either way, your template will show you a) where the “safe area” is and where the “cut line” is so you can ensure important parts of your design aren't cut off.<br><br><b>3. Wrong resolution</b><br><br>This one is simple, but be sure to never overlook it: make sure your print design is in the proper resolution. On the web it's safe to stick with a resolution of 72dpi, but when it comes to print you'll probably need 300dpi or better. Keep in mind that images and graphics that look good at 72dpi will look terrible at 300dpi, so don't create your design at the wrong resolution with the intent of resizing it later. Start with the right resolution, and you'll know how your images and graphics look before you go to print.<br><br><b>4. Forgetting size</b><br><br>If you're not mindful of your final print size, you're setting yourself up for mistakes. A business card that looks great on the screen might be too hard to read in print, for example, or a poster that looks great on the screen might have text that appears too large and gaudy in print. Always print your design in its final size before sending it to print, and request a hardcopy proof whenever possible. Paying a few extra bucks for a hardcopy proof can save you hundreds or even thousands of dollars down the road.<br><br><b>5. Dark design</b><br><br>Computer screens are backlight. They're bright, and yet their brightnesses vary by screen and setting. There is no control that allows you to properly synch your screen with print or with paper color and stock finish. The result is that a design that looks brilliant on your computer screen might appear dim and dark in print. That's the problem with electronic proofs; they might be free, but they do not accurately represent precisely what your printed piece will look like. Be sure to account for the fact that paper is darker than the screen, and – again – always get a hardcopy proof to make sure your final printed piece looks perfect. <br><br><br><b>What other print design mistakes must be avoided?</b> Please comment below. TIP - Use <a class="bburl" href=https://secure.avangate.com/affiliate.php?ACCOUNT=MARKZW&AFFILIATE=2464&PATH=http%3A%2F%2Fwww.markzware.com>FlightCheck</a> to help find <i>design mistakes</i> before going to <i>print</i>.<br><br><br><br>Brian Morris writes for the PsPrint Design & Printing Blog. <a class="bburl" href="http://www.psprint.com/">http://www.psprint.com/</a> is an online commercial printing company. Follow PsPrint on Twitter <a class="bburl" href=https://twitter.com/PsPrint>@PsPrint</a>. <br><br><b>5 <i>Print Design Mistakes</i> You MUST Avoid!</b> Thu, 21 Nov 2013 03:57:44 +0000 State of Graphic Design http://graphicstart.com/i/state_of_graphic_design <p style="text-align: center;"><span class="full-image-block ssNonEditable"><span><a title="State of Graphic Design infographic" href="http://smartpress.com/resources/sites/1_site/images/state-of-graphic-design-2012-infographic.jpg" target="_blank"><img src="http://www.coolinfographics.com/storage/post-images/state-of-graphic-design-2012-infographic.jpg?__SQUARESPACE_CACHEVERSION=1352192687581" alt="State of Graphic Design infographic" /></a></span></span></p><br><p><a title="smartpress.com" href="http://smartpress.com/pages/state-of-graphic-design" target="_blank">Smartpress</a> surveyed some of the best and most talented graphic designers and put the results into the <a title="State of Graphic Design infographic" href="http://smartpress.com/pages/state-of-graphic-design" target="_blank">State of Graphic Design</a> infographic. &nbsp;They include tips like &#8220;How to learn the field&#8221; and &#8220;Top 5 states for graphic designer employment&#8221; that could be crucial for newbies to the field.</p><br><p>Welcome to the 2012 edition of the State of Graphic Design!</p><br><blockquote><br><p><em>Smartpress.com conducted a survey to aggregate the opinion of dozens of the best and most-talented graphic designers in the industry. The results were turned into a success factors/guide document in form of an infographic. This year the survey included more than 40 industry experts that have 5+ years of experience</em>.</p><br></blockquote><br><p>Thanks to Harrison for sending in the link!</p><br> Wed, 28 Nov 2012 20:39:53 +0000 Colin Thompson - Key Note Speaker at FESPA Global Summit http://graphicstart.com/i/colin-thompson-key-note-speaker-fespa-global-summit <center><font size="4"><i>Colin Thompson<br>Key Note Speaker at FESPA Global Summit<br></i><br><br><img src="http://www.graphicstart.com/images/Business-Leadership.jpg"><br> <br>`<b>FESPA</b> Global Summit, 22nd – 23rd January 2013`</font><br><font size="3"><a class="bburl" href="http://www.fespa.com/globalsummit">http://www.fespa.com/globalsummit</a></center><br><br><a href="http://www.fespa.com/globalsummit/en/overview.html"><img src="http://www.graphicstart.com/images/key-note-speaker-FESPA.jpg"></a><br><br> <br>`<b>Prepare for Your Journey</b>` - FESPA Workshop<br>You can grow your business internally, plan to exit / succession or plan external growth through a merger or acquisition or with a strategic partner. This session will provide an overview of the three pre-determined paths of all printing owners. You’ll learn why these paths are inevitable, and what strategies will help make your strategic journey successful.<br><br><img src="http://www.graphicstart.com/images/Colin-Thompson-FESPA.jpg"><br><br>Delegates at FESPA will also receive a copy of the comprehensive publication for your success -`<b>Selling Your Business or Buying a Business Successfully</b>` after the event.<br> <br>How are you going to `<i>Boost Your Business</i>` in the future?<br> <br>There are proven methods available that will help all Directors/Managers to improve efficiency and effectiveness in the business environment.<br><br>This report/presentation is from my seminar, it is all about the ways to,<br> <br>`<b>Prepare for Your Journey</b>`<br> <br>Your participation is required:<br> <br>All you need to say is `Yes Colin`...<br> <br>* Would you like to be more successful?<br>* Would you like to improve the net profit for your company?<br>* Would you like to increase the opportunities with your company?<br>* Do you need help to achieve more success, raise the `Bottom-line` and increase the opportunities with your company?<br> <br>• Right then, you are at the right place for us to share with you how to -<br><br> <br>` <b>Prepare for Your Journey</b> `<br> <br>Remember: Success is a Journey - Not a Destination...<br> <br>Now let us go on that journey `together`.<br>About the Speaker/Author <i><a class="bburl" href=http://www.linkedin.com/pub/colin-thompson/8/40b/716>Colin Thompson</a></i></font><br><br><font size="2">Colin is a former successful Managing Director of Transactional/Print Manufacturing Plants, Print Management/Workflow Solutions companies and other organisations, former Group Chairman of the Academy for Chief Executives, Non-Executive Director, Mentor - RFU Leadership Academy, Mentor - Coventry University, Mentor - The Chartered Institute of Personnel and Development, helping companies raise their `bottom-line` and `increase cash flow`. Plus, helping individuals to be successful in business and life in general. Author of several publications, research reports, guides, business and educational models on CD-ROM/Software/PDF and over 1000 articles published on business and educational subjects worldwide. Plus, International Speaker/Visiting University Professor.<br><br><br>About FESPA<br>FESPA is a global federation of 37 national associations for the screen printing, digital printing and textile printing community. Founded in 1962, FESPA organises the leading exhibitions and conferences for this community, and reinvests profits from these activities into the global print community.<br>http://www.fespa.com/about.html<br><br><br>The way forward to improve your business and career is to contact;<br> <br>Dr Colin Thompson<br>Managing Partner<br>Direct: + 44 (0) 121 244 0306<br>Mobile: 07831 588310<br>Office: + 44 (0) 121 244 1802<br>Fax: + 44 (0) 121 733 2902 <br>email: colin@cavendish-mr.org.uk<br>Skype: colin.thompson384<br><br> <br><br>Kings Court<br>School Road<br>Birmingham B28 8JG UK<br> <br><a class="bburl" href="http://www.cavendish-mr.org.uk">http://www.cavendish-mr.org.uk</a><br><br>Colin Thompson - Key Note Speaker at FESPA Global Summit -- digital printers, screen printers and the likes; don't miss it! Tue, 20 Nov 2012 18:39:45 +0000 Adobe Online Shopping Prediction - and Creative Suite? http://graphicstart.com/i/adobe-online-shopping-prediction-creative-suite <font size="5">Adobe Online Shopping Prediction 2012</font><br><br><font size="4"><i>Creative Suite</i> developer get's out their crystal ball...<br><br>Adobe Predicts Online Sales Will Reach $2 Billion This Cyber Monday, Growing by 18 Percent Over 2011</font><br><br><font size="3">So reads the headline on an <a class="bburl" href=http://eon.businesswire.com/news/eon/20121118005028/en/Adobe/Digital-Index/Holiday-Shopping>Adobe press release</a> about this weeks Black Friday and Cyber Monday online sales push. The sub headline reads, "<i>Forecast Based on Adobe Marketing Cloud Analysis of More than 150 Billion Online Visits to Retail Websites in the U.S. and Europe.</i>" Very interesting. Not only is the prediction interesting, but also the shift we see in Adobe (<a class="bburl" href=http://www.marketwatch.com/investing/stock/adbe>ADBE</a>) in the market place. Is <a class="bburl" href=http://graphicstart.com/i/adobe-creative-suite-market-share-woes-2010>Creative Suite</a> applications like Adobe photoshop, Illustrator or InDesign not enough to keep the dark clouds of Wall Street away?<br><br><b><i>Adobe Online Shopping Prediction</i></b><br><br><iframe width="550" height="610" src="http://success.adobe.com/en/na/programs/digital-index/embed.html#a1351742400000,138" frameborder="0" scrolling="no"></iframe><br><br>Here is Adobe's shopping prediction for all regions combined (US + Europe) for ONLINE shopping only:<br><br><iframe width="550" height="610" src="http://success.adobe.com/en/na/programs/digital-index/embed.html#a1351742400000,138,362" frameborder="0" scrolling="no"></iframe><br><br>As you can see, Adobe's metric see's cyber Monday sales as being the home run, perhaps even a grand slam, for online cyber sales. Yet, will Adobe's own <a class="bburl" href=http://www.adobe.com/products/creativesuite.html>Creative Suite 6</a> meet the sales targets? It is nice to see Adobe branching out into the economic targeting side of things, based really on it's shift to more online marketing tools over the years. That said, as <a class="bburl" href=http://paper.li/~/publisher/b234f210-82e7-012f-25ad-12313d16b843#>graphic arts</a> creatives, it will be nice to see Adobe stay focused on it's core.<br><br><img src="http://graphicstart.com/images/Creative-Suite-6.jpg"><br><br>This is though also very interesting from Adobe - The <a class="bburl" href=http://www.adobe.com/solutions/digital-marketing.html>Adobe Marketing Cloud</a>, powered by <a class="bburl" href=http://www.adobe.com/products/cq/web-content-management.html>Adobe CQ technology</a> I can certainly see why they are making this shift as a company. Yet what does this say about the creative marketplace, already under pressure from <a class="bburl" href=http://www.linkedin.com/groups/Our-Industry-what-is-happening-121555.S.183351244?qid=778adb4e-78d1-43c8-bc7d-1d8cc2343e1d&trk=group_most_popular-0-b-ttl&goback=.anp_121555_1353401811545_1.gmp_121555>graphic design pirates</a>?<br><br><i>Adobe online shopping prediction</i> is etched in stone, now let's see if they are on target, in more ways than one. Tue, 20 Nov 2012 08:47:43 +0000 New Video of Photoshop CS6 Shows Content-Aware Image Editing http://graphicstart.com/i/new_video_of_photoshop_cs6_shows_contentaware_image_editing1 <!--paging_filter--><p>In a new video posted this week on the official Photoshop YouTube channel, Adobe gives users another taste of what's to come in version CS6 of the image-editing application. This is the fourth video Adobe has released on the product in order to whet the whistle of consumers. It seems the company wants to tantalize users to upgrade to the newest version, the release date of which has not been announced. </p><br><p><a href="http://www.creativepro.com/article/new-video-photoshop-cs6-shows-content-aware-image-editing">read more</a></p> Sun, 26 Feb 2012 02:52:13 +0000 Tire Printing! http://graphicstart.com/i/tire-printing <font size="3">Tire Printing by Bridgestone!<br><br>This is neat. Printing on tires in full color. Not only that, they are looking at getting really creative, as in personalized tire printing!<br><br><img src="http://www.graphicstart.com/images/Tire-Printing.jpg"><br><br>We read:</font><br><br><font size="2"><b>Bridgestone Introduces Innovative Tire Printing Technology</b><br>Posted on <i>February 22, 2012</i><br><br><i>"Trust Bridgestone to do things in style. The company has developed an innovative Tire printing technology. This technology will produce creative and colorful printing on tires. So get set to add a dash of color to your tires."<br>...<br><br>"In fact Bridgestone is looking forward to give customers a unique opportunity to customize their tires with this technology. For instance, customers may incorporate photographs on the Tire sidewalls or create a unique custom design. Corporate vehicle can choose to sport their logos. The applications are practically limitless."</i><br><br>Read Full: <a class="bburl" href=http://www.metrowheels.net/blog/bridgestone-introduces-innovative-tire-printing-technology>Bridgestone Introduces Innovative Tire Printing Technology - Wheels & Automotive Today</a></font><br><br><font size="3">Looks like graphic designers will need to gear up for <i>tire printing</i>! Not sure how your local print-shop can get in on this, but surely tires will need to be re-printed, un-scuffed and in any event cleaned! Imagine what a <a class="bburl" href=https://secure.avangate.com/affiliate.php?ACCOUNT=MARKZW&AFFILIATE=2464&PATH=http%3A%2F%2Fwww.markzware.com>preflight error</a> will cost! Come to think of it, if my Bridgestone tires get a custom design printed on them, I will have to park and watch out for those curbs a lot better... Bridgestone tire printing, coming to a garage nearest you!</font> Wed, 22 Feb 2012 19:24:52 +0000 Print and go with Roland at FESPA http://graphicstart.com/i/print_and_go_with_roland_at_fespa <p><img alt="Roland VersaUV-LEJ-640-hybrid-flatbed-printer" src="http://www.graphicdisplayworld.com/images/stories/Hardware/Roland_VersaUV-LEJ-640-hybrid-flatbed-printer.jpg" height="375" width="500" /></p><br><p>Print and go is the order of the day from Roland DG at FESPA Digital at booth H30 where visitors can see the full range of the company's digital printing systems showing the entire production process from the latest and most advanced Roland wide format technology.</p><br><p>Looking set to be popular with visitors is the VersaUV LEJ-640, the company's first UV flatbed/ roll-to-roll printer which has a maximum print width of 1.625mm. This hybrid printer is capable of printing CMYK with white and a varnish onto a wide variety of flexible materials as well as rigid media up to 13mm thick. The highly versatile LEJ-640 allows print service providers everywhere an opportunity to explore new opportunities and create a multitude of applications from large format banners, displays and window graphics to packaging prototypes and interior decoration items.</p><br><p>Another highlight is undoubtedly GDW’s product of the year 2011, the highly sought after VersaStudio BN-20 desktop printer/cutter that combines the versatility and the latest technology of Roland DG's print &amp; cut technology with metallic inks and rolls it into a compact and affordable device designed for both experienced professionals and for those new in the digital printing business.</p><br><p>The company is also showing the latest in digital textile printing. Visitors can experience new digital textile applications such as merchandising products (mouse pads, lanyards, bags, shirts etc.) as well as banners, textile posters, sportswear, interior decoration items and many others. The new textile solutions can allow end-users to expand their business opportunities, optimise cost of production, and offer new quality products to their customers in a sustainable and environmentally friendly way.</p><br><p>Finally, the VersaArt RS-640S sublimation solution will also be showcased. This allows end-users to maximise production while controlling the quality and minimising costs and further differentiate their business from their competition by offering colourful and vivid labels on textile, clothing and elements of interior decoration.</p><br><p><a target="_blank" href="http://www.rolanddg.com">www.rolanddg.com</a></p> Wed, 15 Feb 2012 18:32:16 +0000 Digital Sales and Customer Service for Print http://graphicstart.com/i/digital-sales-customer-service-print <font size="5">Digital Sales and Customer Service for Print</font><br><br><font size="3"><i>Print</i> For Now and the Future!<br> <br> <br> <br><i>Never in the history of print marketing has the role and responsibilities of the professional print sales representative faced such massive change</i>.</font><br><br><b>Digital printing and the addition of supportive digital services requires a new type of employee, just as when the industry changed from hot metal to electronic publishing.</b> In the past, a printing company was often composed of a CEO, production person, and a sales rep--simple. Not so simple tomorrow, or even today the staff will include a <a class="bburl" href=https://secure.avangate.com/affiliate.php?ACCOUNT=MARKZW&AFFILIATE=2464&PATH=http%3A%2F%2Fwww.markzware.com%2Fblogs%2Fflightcheck-professional-v65-new-features-and-functions%2F2009%2F10%2F05%2F>digital print technologist</a>, a database manager, a digital tech rep versus a CSR. Most sales people will be required, as will other company employees, to multitask, constantly upgrade their knowledge, and adapt to rapidly changing systems.<br><br>For instance, consider the following:<br><br>• How do you see the responsibility of your sales representatives changing as they sell<br> your digital printing capabilities?<br>• How do you expect to cope with this change?<br><br>Never in the history of print marketing has the role and responsibilities of the professional print sales representative faced such massive change.<br><br><br><center><a href="https://secure.avangate.com/affiliate.php?ACCOUNT=MARKZW&AFFILIATE=2464&PATH=http%3A%2F%2Fwww.markzware.com"><img src="http://printing-machines.org/wp-content/uploads/2010/07/xerox-igen3.jpg"></a><br><font size="1">XEROX iGen3 Source: <a href=http://printing-machines.org/xerox-560/>printing-machine.org</a></font></center><br><br>This change is being forced by a number of factors including:<br><br>• Apparent lack of qualified sales candidates who can provide a return on money invested in them within a reasonable period of time.<br>• The challenge of shorter runs, therefore smaller money value of individual orders, and how much a printer can spend to obtain these shorter run, smaller value orders.<br>• Digital transformation of the industry, with its requirement for enhanced technical skills and technology knowledge by the print sales professional.<br>• The immediacy issue where clients want to talk to someone right now, and don’t want to wait for a return call from a sales professional.<br>• The shrinking net profits of printers, who now must seek new ways to reduce their overall expenses.<br><br>In the past few years, many printers have downsized their internal operations and made them more efficient. Some have purchased new technologies to provide higher productivity per labour money invested. Office staffs have often been downsized. Computer systems have made estimators more efficient. One of the few areas left for significant savings is in sales and marketing.<br><br><b>What’s Happening Now in Print</b><br><br>Three trends are rippling through the printing industry:<br><br>• Ratio of customer service representatives to sales representatives is increasing<br>• Assignment of a customer service representative to individual customers<br>• Rapid growth of the technical sales representative<br><br><font size="3"><i>The position of the technical sales representative will accelerate in growth as digital presses gain rapid acceptance in the traditional commercial print industry.</i></font><br><br>Recent surveys indicate their ratio of customer service representatives (CSR) to sales representatives in the printing industries is increasing. <u>In years past it was two professional print sales representatives to a single CSR.</u> Today, it is approximately 1.5 professional print sales representatives to that CSR. More and more, customer service representatives are handling complete client communications and job print order administration, from order initiation to out-the-door, with limited intervention by the professional print sales representative. This trend will most likely continue as customers demand immediate replies, someone in the office who is knowledgeable about their order and can immediately confer with appropriate production people to obtain order status.<br><br>For many printers, the assignment of a customer service representative to individual customers has created a stronger relationship between the client and the printer. It is no longer just the sales representative who represents the company, but also an internal resource that is readily available. Most growth in company loyalty in the past few years can be attributed to this team approach. It is one of the reasons professional print sales representatives are staying with their current printer, versus moving from one printer to another.<br><br>An additional trend is the introduction and rapid growth of the technical sales representative. Although most of these positions are found in smaller, digitally-oriented companies, the position of the technical sales representative will accelerate in growth as digital presses gain rapid acceptance in the traditional commercial print industry.<br><br>These individuals are normally recruited from print schools or business colleges with a strong computer background. They are familiar with computer technologies (both hardware and software) and can easily understand the printing industry’s growth from desktop to digital provider. They often enter the printing industry as a customer service representative or digital technician. As the new breed of digital print sales representatives, their role is viewed as digital technology advisors versus selling clients, and are often actively involved in customer projects from initiation to out-the-door (perhaps in multimedia formats). These individuals are often a combination of salesperson and customer service representative, paid on salary plus bonus, and represent a new breed of sales representatives for the future. The new sales representatives also have to have business knowledge/be aware of how a print company operates. A part of his business tool kit is a business model on how a company should operate to provide a net profit continuously. <br><br><b>What the Future Holds for Print</b><br><br><font size="3"><i>The number of actual sales representatives in the printing industry may not grow significantly, while the numbers of customer service representatives (CSR's) does.</i></font><br><br>In many medium to larger sized commercial print operations, the number of customer service representatives per sales representatives will increase. Customer service people will continue to grow in responsibilities and importance in handling customer communications from the moment an order is received, to checking satisfaction after the order is shipped. The number of actual sales representatives in the printing industry may not grow significantly, while the numbers of customer service representatives does.<br><br>The digital print sales representative of tomorrow will be oriented towards new account development, spending the first year with a new client cementing their relationship, and then turning over that account to a strong internal customer service representative. Customer service representatives might be more appropriately called sales account managers.<br><br>New account sales representatives will be compensated with a significant incentive or bonus for each new account opened and high incentive for the first year of developing that account. Thereafter they may receive a small incentive, while the digital customer service representative/account manage/tech rep receives a salary plus bonus for increases year to year with clients assigned to their responsibility. In the future, the expected trend will be that the sales representatives will focus on developing new accounts while customer service and digital technical representatives will maintain those accounts.<br><br><b>Tech-Rep Trends in Print</b><br><br><font size="3"><i>Tech-reps and the new account salesperson may become a team for joint selling.</i></font><br><br>Hiring tech-reps is a current trend that is likely to explode as the digital age of printing gains momentum. In the future, many commercial printers will offer both traditional and digital print outputs. In addition, many will also offer multimedia formatting in their digital prepress department as well as multimedia outputs to internets, intranets, extranets, and other non-traditional production. With an ever-increasing number of clients being served, satisfying client needs through a single digital technician will be impossible. The growth of tech-reps, being part of a client’s digital preparation as well as handling their jobs through production, could be phenomenal.<br><br>Tech-reps and the new account salesperson may become a team for joint selling. Once a prospect has been converted to a client, and after a period of nurturing, the tech-rep could be the main contact agent for that client. The professional sales representative would make infrequent calls, and would be paid a small incentive for all sales. The tech-rep would make frequent telephone and infrequent in-person telephone calls, except when working on the project, and would receive a salary plus small incentive.<br><br><b>Recruitment in Print</b><br><br><font size="3"><i>All colleges will be a resource for computer literate individuals who want to be involved in customer satisfaction, but not direct face-to-face continuity selling.</i></font><br><br>Recruitment of resources for sales will continue to change. In the past, one of the main sources for professional sales representatives was from a competitor. We all know how hard this is to do today. More and more, commercial printers are looking internally to current production or customer service individuals to become outside sales representatives, or recruiting college graduates to serve inside before becoming a professional print sales representative. This trend will accelerate in the future.<br><br>Recruitment on college campuses will be on the increase. Print schools will be primary targets, but all colleges will be a resource for computer literate individuals who want to be involved in customer satisfaction, but not direct face-to-face continuity selling. The printing industry is becoming an ever more attractive place to work, with its family orientation, small business outlook, opportunity for fast growth of new talent, and technology orientation. The sales representative of now and the future is a `business solutions` provider to help his customer in all aspects of his business.<br><br><br>Colin Thompson is the author of `<b>It's a Digital Future</b>`<br><br><i>This publication issued on CD-ROM, over 720 pages on a comprehensive overview on Digital Printing, Print-on-Demand, Document Management, the Power of Alliances/Mergers and one of the most important applications of Electronic Printing and Publishing to emerge through the 90`s in to the 21st century.</i><br><br><br>Interviews with powerful companies, these are just a few of the views of the following, <a href=http://www.quark.com>Quark</a>, IBM, OCE, Hewlett Packard, One2One, Lloyds/TSB, British Airways, Renault UK, T J International and many more. Full details from <a class="bburl" href="http://www.cavendish-mr.org.uk">http://www.cavendish-mr.org.uk</a><br><br><a href="https://secure.avangate.com/affiliate.php?ACCOUNT=MARKZW&AFFILIATE=2464&PATH=http%3A%2F%2Fwww.markzware.com"><img src="http://www.graphicstart.com/images/Digital-Print-Customer-Service-Representaive.jpg"></a><br><br><br>Colin Thompson<br><br>DDL: + 44 (0) 121 244 0306<br><br>Mobile: 07831 588310<br><br>email:colin@cavendish-mr.org.uk<br><br>www.cavendish-mr.org.uk<br><br><br><b>Economics and Business Inspiration</b>:<br>`<b><a class="bburl" href=http://astore.amazon.com/business-books-colin-thompson-20>Accelerate with Impact</a></b>` -<br>by <a class="bburl" href=http://astore.amazon.com/business-books-colin-thompson-20>Colin Thompson</a> ISBN: <a class="bburl" href=http://astore.amazon.com/business-books-colin-thompson-20>978-1-84549-289-2</a><br><br>About Colin Thompson<br><br>Colin is a former successful Managing Director of Print Manufacturing Plants, Print Management/Workflow Solutions companies, former Group Chairman of the Academy for Chief Executives and Non-Executive Director, helping companies raise their `bottom-line` and `increase cash flow`. Author of several publications, research reports, business models on CD-ROM's/Software and over 400 articles published on business subjects worldwide. Plus, International Speaker and Visiting University Professor.<br><br>Checkout the powerful publications and testimonials at <a class="bburl" href="http://www.cavendish-mr.org.uk">http://www.cavendish-mr.org.uk</a><br><br><i>Digital Sales</i> and <i>Customer Service</i> for <i>Print</i> now and for the future! Tue, 01 Nov 2011 19:27:03 +0000