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Adobe Online Shopping Prediction 2012
Creative Suite software developer Adobe get's out their crystal ball...
Adobe Predicts Online Sales (for all companies) Will Reach $2 Billion This Cyber Monday, Growing by 18 Percent Over 2011 - read more

Adobe Online Shopping Prediction - and Creative Suite?

Adobe Online Shopping Prediction 2012

Creative Suite developer get's out their crystal ball...

Adobe Predicts Online Sales Will Reach $2 Billion This Cyber Monday, Growing by 18 Percent Over 2011

So reads the headline on an Adobe press release about this weeks Black Friday and Cyber Monday online sales push. The sub headline reads, "Forecast Based on Adobe Marketing Cloud Analysis of More than 150 Billion Online Visits to Retail Websites in the U.S. and Europe." Very interesting. Not only is the prediction interesting, but also the shift we see in Adobe (ADBE) in the market place. Is Creative Suite applications like Adobe photoshop, Illustrator or InDesign not enough to keep the dark clouds of Wall Street away?

Adobe Online Shopping Prediction

Here is Adobe's shopping prediction for all regions combined (US + Europe) for ONLINE shopping only:

As you can see, Adobe's metric see's cyber Monday sales as being the home run, perhaps even a grand slam, for online cyber sales. Yet, will Adobe's own Creative Suite 6 meet the sales targets? It is nice to see Adobe branching out into the economic targeting side of things, based really on it's shift to more online marketing tools over the years. That said, as graphic arts creatives, it will be nice to see Adobe stay focused on it's core.

This is though also very interesting from Adobe - The Adobe Marketing Cloud, powered by Adobe CQ technology I can certainly see why they are making this shift as a company. Yet what does this say about the creative marketplace, already under pressure from graphic design pirates?

Adobe online shopping prediction is etched in stone, now let's see if they are on target, in more ways than one.

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Comments on this item:

11-12-2012 07:40:46
Adobe nailed the prediction, with the actual rise in Cyber Monday being 17%!!! Wow, pretty impressive.


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