Many people think that folders are just like any other company’s stationery, simply used to organize various documents, files, scripts and important papers. For this very reason, many companies do not spend time and money on printing customized company folders. However, I believe that such companies are unfortunately very ignorant; they do not realize the vital role company folders play in reaching their clients.
Company folders serve many purposes but perhaps the first and foremost would be the advertisement of a company’s logo. A company’s logo normally appears on billboards, brochures, pamphlets, newsletters and importantly, folders. In fact, many a times, for companies that do not advertise using billboards and brochures, folders prove to be the only presentation of a company’s logo.
As a company’s sticker printing is widely used in both mundane everyday dealings as well as in times of special presentations to new companies, or on various other occasions, they reinforce the company’s logo within the minds of the employees and the employers. They are almost never restricted with the geographical and spatial limits of the company’s building but do move around as documents do from one place to another. In doing so, the company’s logo is all the more, exposed and advertised.
Often, they play a vital role in making the first impression of the company for the many new attracted clients. Many visitors also glance through the company’s custom stickers while they are waiting for their appointments etc.This particular company’s stationery not only makes the company logo more prominent but also says a lot about the company. It is an effective means to not only put forward a strictly professional image of the company but given the flexibility of visual and textual illustrations to produce unique designs and styles, it also helps to portray an image of the company that the company would want its clients to develop.
The company strategically chooses what text to put and what images to print on the custom stickers printing, alongside the logo, that would be helpful in drawing new clients. The widespread use of folders for innumerable purposes highlights only the prominence and exposure that any company logo would get because of the printed ‘presence’ on the company folder.