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Postcards Still Hits Home |
Postcard Printing
Some say that social media and online networking is the holy grail of advertising. That may be true to some businesses, especially those whose target audience spend most of their time online, but not to everyone. There’s still a huge percentage of the population that prefer traditional ads. In today’s high tech and high speed world, there’s still room for the good old marketing materials such as the postcards.
Do postcards still work?
In David Ogilvy’s book “Ogilvy on Advertising”, he calls postcards as his secret weapon. When a client asked him to advertise his hotel opening with just $500, he spent all the money on postcards and sent them to everyone in the local telephone directory. When the hotel opened, everyone was present. Suffice it to say that the postcard campaign was successful.
When done effectively, postcards do work. But there are hesitations on the use of these cards especially that the online market provides more cost-effective marketing strategies. However, the use of postcards will depend largely on the kind of marketing a business needs. For instance, if the business only intends to advertise to a small local community, it’ll be best if it advertise on a more personal level. Postcards will seem more viable considering that it will appeal more to local customers.
However, if a solid online presence is desired, then naturally postcards would have to take the back seat, although these cards can still be used to promote the company website. The key here is doing what works best for the business.
Producing postcards
Gone are the days when people have to simply buy generic postcards and send them to prospects. Today, it’s easy to produce custom postcards. Print houses these days allow businesses to produce their cards in the quickest and most affordable way. For instance, printplace postcards can be created overnight or in a one or two-day turnaround allowing business owners to distribute their cards in the quickest time possible. There are plenty of other services offered by these print houses which will prove to be beneficial for the business industry.
Must dos in postcard marketing
• Create a clear, bold headline. It should be compelling and interesting. Example: “Lowest Prices this Season: Save 5% on Postcards”
• Include a catchy graphic that supports the message.
• Use the appropriate colors.
• Include benefits and not simply features.
• Have an irresistible offer.
• Put a string call to action.
• Include your complete contact details. Yeas, you can include Facebook, Twitter, and other social media accounts.
Leverage on online and offline marketing
If you think that both online and offline strategies will help your business, divide your marketing budget on both strategies. While you are sending emails, posting updates on your Facebook wall, and doing Search Engine Optimization (SEO), create high quality and compelling postcards that can be sent out to customers and prospects. If both strategies are made to work with each other, there’s higher chance to generate higher response rate.
Summing up
If you know your audience and you have the right list, it will easy for you to produce postcards that will generate goodwill and profits for your business. Sure, we are in the digital age, but there’s still room for postcards. Who knows? These cards may just be the holy grail you are looking for.
Check out printplace postcards to get discounts and save 5% on postcards and other special offers.
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