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Printing Industry Marketing Strategy...

Printing Industry Marketing Strategy -

How many at the latest IPEX asked a fellow printer for a business card and got the age-old reply, "too busy to print our own cards"? Printers, marketing is the key in this economy and economic environment. Read onward to see why and oh, yes, please print some business cards...

Marketing Strategy for Success


All organisations in the Printing Industry need a
Marketing Strategy to be successful.


Marketing is the process of planning and executing the development, pricing, promotion and distribution of products and services to targeted customers. Using this standard everyone in your organisation is ultimately involved in marketing in some way, not just some narrowly defined "marketing department."

Marketing-oriented organisations focus like a laser beam on customer needs and wants. They anticipate demand. They enlarge demand through promotions and advertising. Then they satisfy that demand.

Unfortunately, too many companies either do not understand this basic principle or lack the resolve to see their strategies through to completion. In fact, many businesses start thinking about marketing campaigns only after sales have begun to sag.

Other reasons why marketing plans fail:

No sense of the future. Successful marketing is an `investment` in your organisation's future. Be creative. Focus on new opportunities. Always think of new ways to enhance exposure for your product.

No measurement of results. Like any other initiative, marketing projects must be tested and measured. To measure results, assign someone to capture sales and customer information and give them access to all revenue and expense data. Once results are measured, analyse them and share them throughout the organisation. Then spend money on what generates the best return.

Too much interference. Some CEOs approve a marketing plan, then insist on constantly making adjustments. Sometimes, the best approach is to wait until marketing efforts can be suitably measured and then fine-tune the plan. Constant meddling only distorts results and demoralises the people in charge of driving the campaign.

For some printing industry organisations, maintaining a full-blown marketing department may be too costly and impractical to justify itself. One option in these circumstances is hiring a `professional` marketing consultant to ensure that your product meets customer demands the way it should.

We suggest the following to ensure getting the most out of a marketing consultant:

Start with clear goals. Define what you want from him or her, and `do not` hold things back. Keep in mind that no one understands your company's culture or history as thoroughly as you do. Offer all the details you can so the consultant has more to work with.

Do not leave the consultant dangling. The marketing consultant you hire is a technical expert; he or she uses specialised tools to solve the problems you know intimately from your day-to-day business dealings. If you take the time to work together, you'll see better results than if the consultant is left trying to figure out everything on his or her own.

Marketing Strategy

Effective marketing doesn't come naturally to most businesses.

When reaching out to customers, many companies describe what the product/service is, explain their product better, and then explain to the customer why they should buy it. This is also how most salespeople make sales presentations. All too often, however, they leave out the part about how the product benefits the customer. But the only time the customer is ever interested is when you tell him how the product will improve his life.

Of course, it's impossible to highlight your product's/service benefits if you do not know what your customers want. That's where market research comes in.

Step one in market research is determining what you genuinely need to find out. Are you considering entering a new market? A new market area? A new product line mix? The kind of information you're after will influence the type of research you want to do.

Other key questions:

 What's the current size of the market?

 How fast is it growing?

 How can we hope to reach it?

 Can the market be segmented into targeted customer groups?

 What makes our product distinctive among others in the marketplace?

 What types of people buy our product or service?

 What's most important to buyers when choosing a product (price, quality, delivery time, etc.)?

 What do customers like about our competitor's products that we're not offering?

The Marketing Plan

The best marketing plans always focus on the customer; especially for print-shops. Therefore, the plan should be organised to address specific questions:

 What does the customer really need?

 Where do they want to buy it?

 How do they want to buy it?

 How much are they willing to pay?

A solid marketing communications strategy is also crucial as well. Do you know what your target customers read and listen to? What are the best ways to get their attention? This aspect of the plan should address your organisation's promotional goals ("promotions" include everything from advertising to public relations). Other key questions:

 How can you communicate more about your product's/service specific benefits?
 How much money are you willing to spend to get your message across?
 What media would work best for your specific product?
 How will you evaluate the results of your promotional efforts?

Plan ambitiously but be realistic about your objectives. Consider what you hope to accomplish in terms of what can be realistically achieved. Ask yourself:

 How can we want to set ourselves apart from our competition? By price? Product benefits? Other attributes?
 Is our ultimate goal improving sales of a specific product or service or do we want to focus on generating more qualified leads?
 Is customer retention our real objective?

General statements like "We're committed to getting more business" or "We want to boost sales" are essentially meaningless. Ask questions in order to clarify your goals. Keep working on your answers until you've identified your most important objectives.


Customer Focus

To think like your print-buying customers, your company must encourage a customer-oriented culture. Your decision-making process should include a mechanism for collecting and understanding customer input. Before you design, test and sell your product/service, make sure you've gathered, interpreted and synthesised all the customer information you can find. That way, you're not making the product in a vacuum, but backed up instead by solid data.

Where does this information come from? Below are several fundamental sources:

Customer complaints. Look at complaints your business has received over the past few weeks and months. Does your management team seriously examine what's behind these complaints? Does the team offer solutions to reduce the number of complaints?

Customer surveys. This is still considered among the most effective methods for collecting reliable, objective data about your customers.

Industry trends. Study patterns in your industry. Read trade publications. Monitor new trends and approaches to customer care. Especially in the printing industry is this vital.

Face to face contact. Do you know -- really know -- how your customers buy your products and exactly what they do with them? Nothing beats getting out of the office and meeting with customers directly.

Market research offers crucial information about customers' buying habits, needs, preferences and opinions. Below are five basic methods used by most businesses:

Survey. With a well-designed questionnaire, you can evaluate a sample group that represents your target market. (The greater the sample, the more trustworthy are the results.) One-to-one surveys -- usually conducted in high-traffic areas like shopping malls -- offer an opportunity to distribute samples of your product and gather immediate feedback.

Focus groups. In this format, a trained facilitator uses a scripted series of questions to lead a discussion among a group of selected individuals. These sessions are held in a "neutral" location (often at a place with videotaping equipment and an observation room with one-way mirrors).

Personal interviews. This method is more concentrated than surveys, and while the results aren't statistically reliable, they can yield valuable insights into customer buying habits. They also unearth unexpected concerns that may lead to improvements in customer service or product design and distribution.

Field trials. In this situation, the company places a new product in selected outlets to test customer response under authentic selling conditions. It's a valuable opportunity to modify product or packaging before final rollout.

The best customer benefit is worth more than all of your product's features combined. Do you know how your product/service benefits your customers? This should always be the focus for your marketing campaigns.

To keep that goal in sharp focus, We suggest asking these questions:

 How do our customers profit from using our product?

 How much money does it save for our customers?

 How much money can it earn for our customers?

 Does our product have built-in intangible benefits? Is there a way to quantify these intangibles?

"Identify the benefits your customers get from your product/service and then make those the centrepiece of your company's message."


The CEO and Marketing


A marketing-oriented print CEO works hard at intimately understanding the customer's needs. Broadly speaking, these needs fall into three categories:

 How to increase productivity

 How to reduce the cost of doing business

 How to improve their competitive status

The CEO is -- or should be -- the chief marketing officer. He or she should avoid getting stuck in a 'product-thing' mentality that asks, 'What are our customers buying from us? Why should they buy from me instead of my competition?' Instead, the question should be: 'What value or benefits do my products/service provide? That's the only question that truly matters.

CEOs spend a substantial amount of time out in the field, meeting with customers and prospects -- "not for the purpose of selling, but to better understand their needs, wants and demands. CEOs are uniquely equipped to do this. They know their own business, so they'll likely understand what their business can do to address customers' issues. Many CEOs think this is what they've hired salespeople to do, but in the 8 years I've been advising CEOs, every single one has said it's the best thing they've ever done.

Above all, the CEO has the power and influence to ensure that marketing is considered a primary function within the organisation. Do not look at marketing efforts as an expense. Sales is an expense. Marketing is an `investment` in your company's future. Do everything possible to get the best people involved in marketing activities and see that this ethic is incorporated into the culture as a whole.


Direct Marketing

Direct marketing is a system by which a business communicates directly with targeted groups of customers in order to generate a response and/or conduct a transaction. Most printers provide a lot of these marketing services to their customers but forget to use them themselves! Despite changes in technology affecting virtually all aspects of marketing today, direct marketing remains one of the most measurable and cost-effective ways to sell products and services.

Should your company include direct marketing in its promotional mix? Here are the guidelines:

Your primary, or significant, method of distributing your product is through the mail or directly to your customers. The key to doing this effectively is acquiring and maintaining an accurate database of targeted customers. The most successful direct marketing businesses make having excellent databases a number-one priority.

Your product offers a variety of benefits. Trying to convey multiple product benefits in a print or electronic medium can result in confusion for your customers. Instead, a well-composed direct mail letter can communicate all of these benefits and announce special promotions like discounts or contests.

Your product is expensive. Again, a direct mail letter offers greater opportunity to expand your product's appeal (and convince potential customers to spend a little extra) than the limited space of advertising.

E-mail marketing has become an increasingly valuable form of direct mail. E-mail ads are a great supplement to traditional methods, primarily for three reasons:

 They are, in essence, free.

 They can be changed quickly.

 They aren't confined in shape or length.

other tips include:

 Know whom you're talking to. One way to make your e-mail message stand out from the flood of others is by speaking to your customers in their own language. Through the use of industry buzzwords, you demonstrate that you know who they are, what they need and what you can offer them.

 Include a meaningful offer. Customers are more likely to respond when they're offered something free (an industry "white paper," for example, or free seminar). Other eye-catching offers include coupons for discounts, free shipping, reward or points program.

 Do not overdo it! Because of its ease of use, you could fall prey to sending "exciting" e-mail messages every day or many times a week. That's overload. A cogent, well-designed e-mail message sent once (or, at most, a few times) is preferable. And only send it when you have something worthwhile to share. Like this piece on Marketing Strategy.

"Direct response" marketing invites the customer to take action by:

 Placing an offer directly in front of the customer

 Asking the customer for additional information or to make the decision to buy

 Tracking customer response in order to measure the return on your marketing investment

All organisations will benefit from a Marketing Strategy by increasing their `bottom-line`, so visit the knowledge bank at http://www.cavendish-mr.org.uk for powerful products and services to help you become more successful.

For a free comprehensive report on the `Challenges for the Printing Industry` email your request to colin@cavendish-mr.org.uk

Do your customers need me to share with them skills and experience to raise their `bottom-line`? Please give me a call.

It's all about the Printing Industry Marketing Strategy...

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jack
02-07-2015 12:20:54
Thanks for original post essay writing service
 
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03-07-2015 08:11:48

The Stage-Coachmen of England — A Bully Served Out — Broughton’s Guard — The Brazen Head



I lived replica watches
on very good terms, not only with the master and the old ostler, but with all the domestics and hangers-on at the converse pas cher
inn: waiters, chambermaids, cooks, and scullions, not forgetting the ‘boots,’ of which there were three. As for the postillions, I was sworn brother with them all, and some mont blanc pens
of them went so far christian louboutin outlet
as michael kors canada
to swear that I was the best fellow in the world; for which high opinion entertained by them of me, I believe I was principally indebted to the mulberry uk
good account their comrade gave of me, whom I had so hospitably received in the dingle. I repeat that hollister canada
I lived on good terms with all the people connected with the inn, ray ban outlet
and was noticed and spoken kindly to by some of the guests — especially by that class termed commercial travellers — pandora charms
all of whom tory burch outlet online
were great friends and patronizers of the landlord, longchamp
and were the principal lacoste pas cher
promoters of the dinner, and subscribers to the gift of plate, which I have already spoken of, the whole fraternity striking me as the jolliest set of fellows imaginable, the best customers to an inn, and the most liberal to servants; there was one description of persons, however, frequenting the inn, which I did not like at all, and which I did not get on christian louboutin shoes
well with, and these people were the stage-coachmen.



The stage-coachmen of England, at the time of which I am speaking, considered themselves mighty fine gentry, nay, I verily believe the most important personages of the realm, and their entertaining this high baseball bats
opinion of themselves can scarcely be wondered at: they were low fellows, but masters of driving; driving was polo ralph lauren
in fashion, and sprigs of nobility used to dress as celine handbags
coachmen and imitate nike roshe run
the slang and behaviour of coachmen, from whom occasionally they would take lessons in driving as they sat beside them on the box, which post of chi flat iron
honour any sprig of nobility who happened to take a place on a coach claimed as his unquestionable right; and then these sprigs would smoke cigars and drink sherry with the coachmen in bar-rooms, and on the road; and, when bidding them farewell, chanel handbags
would give them a guinea or a half-guinea, and shake them by the hand, so that these fellows, being low fellows, very naturally thought no small liquor of themselves, but would talk familiarly of their friends lords so and so, the honourable misters so and so, and Sir Harry and Sir Charles, and be wonderfully saucy to any one who was not a lord, or something of the kind; and this high opinion p90x workout
of converse shoes
themselves received daily augmentation from the servile homage paid them by the generality of the untitled male passengers, especially those on the fore part of the coach, who used to contend for the honour of sitting on the box with the coachman when no sprig was nigh to put in his claim. Oh! what servile homage soccer jerseys
these craven creatures did pay these same coach fellows, more especially after witnessing this or t’other act of brutality practised upon the weak and unoffending — upon some poor friendless woman travelling with but little money, and perhaps a brace of hungry children with her, or upon some thin and half-starved man travelling on the hind part of the coach from London to Liverpool with only eighteen pence in his pocket after his fare was paid, to defray his expenses on the road; for as the insolence juicy couture outlet
of juicy couture outlet
these knights was vast, so was their rapacity enormous; they had been so long accustomed chaussure louboutin
to have crowns and half-crowns rained upon them by their admirers and flatterers that ray ban
they would look at a shilling, for which many an honest labourer was happy to toil for ten hours under a broiling sun, with the gucci handbags
utmost contempt; would blow upon it derisively, or fillip it into the air before they pocketed it; but when nothing was given them, as would occasionally happen — for how could they receive nike roshe
from those who had nothing? and nobody was bound to give them anything, as they had certain wages from their employers — then what a toms outlet
scene would ensue! Truly the brutality and rapacious insolence of English coachmen had reached a climax; it was time that these fellows should be disenchanted, and the time — bottega veneta
thank Heaven! — was not far distant. Let the craven dastards who used to curry favour with them, and applaud their brutality, lament their loss now that they and their vehicles have disappeared from the roads; I, red bottom shoes
who have ever been an enemy to insolence, cruelty, and tyranny, loathe their memory, and, what is air max
more, am not afraid to say so, well true religion jeans
aware of the storm of vituperation, partly learnt from nike free
them, which I may expect from those who used to fall down and worship them.



Amongst the coachmen who frequented the inn was one who was called ‘the bang-up coachman.’ He drove to our inn in the forepart of every day, converse
one birkin bag
of what were pandora uk
called the fast coaches, and afterwards took back the corresponding vehicle. He stayed at our house about twenty minutes, during which time the passengers of the coach which he nike air max
was to return with dined; those at least who were inclined for dinner, and could pay for it. He derived longchamp handbags
his sobriquet of ‘The bang-up coachman’ partly from his being dressed in the extremity of coach dandyism, and partly from the peculiar insolence of his manner, and the unmerciful fashion in which he was michael kors uk
in the habit of lashing on the poor horses committed to his charge. He was a large tall fellow, of about thirty, with a face which, had it not been bloated by excess, and insolence and cruelty hollister
stamped most visibly upon it, might have been called good-looking. His insolence, indeed, was so great that he was hated by all the minor fry connected with coaches along the road upon which he drove, especially the ostlers, whom he was continually abusing or finding fault with. Many was the hearty curse which he received asics shoes
when his back was turned; but the generality of people were much afraid of supra shoes
him, for he was a swinging strong fellow, and had the reputation of being a fighter, and in one or two instances had beaten in a barbarous manner individuals who had quarrelled with him.



I was nearly having a fracas soccer shoes
with this worthy. One day, after he had been drinking sherry with a sprig, he swaggered into the yard where I happened to be standing; just then a waiter came by carrying upon a tray part of a splendid Cheshire cheese, with a knife, plate, and napkin. Stopping the waiter, sac vanessa bruno
the coachman cut with the knife a tolerably large lump out of the very middle of the cheese, stuck it on the end of the knife, and putting it to his mouth, nibbled a slight piece off it, and then, tossing the rest away with disdain, flung the knife down upon the tray, motioning the waiter to vans
proceed. ‘I wish,’ said I, ‘you may not want before you die what you have just flung away,’ whereupon the fellow turned furiously towards me; just then, however, his nike air max
coach being standing at the door, there was a cry for coachman, so that he was forced to depart, contenting himself for the present with shaking his fist at me, and threatening to serve me out on the first opportunity; before, however, the opportunity occurred he himself got michael kors outlet online
served out in a most unexpected manner.



The day after this incident he nike air force
drove his coach to the inn, and after having dismounted and received the contributions of the generality of the passengers, he strutted up, with a cigar in his mouth, to an individual who had come with him, and who had just asked me a question with respect to the direction of a village about three miles off, to which he was going. ‘Remember the coachman,’ said the knight of the box to this individual, who was a thin person of about sixty, with a white hat, rather vans outlet
shabby black coat and air jordan
buff-coloured trowsers, and who held an umbrella and a small bundle in his hand. ‘If you expect me to give you christian louboutin
anything,’ said he to the coachman, ‘you are mistaken; I will give you nothing. You have been very insolent to me as I tn pas cher
rode behind you on the coach, and have encouraged two or three trumpery fellows, who rode along with you, to cut scurvy jokes at my expense, and now you come to me michael kors outlet online
for money; I am not so poor but I could have given you a montre femme
shilling had you been civil; as it is, air max pas cher
I will give you nothing.’ ‘Oh! you won’t, won’t you?’ said the coachman; ‘dear me! I hope I shan’t starve because you won’t give scarpe hogan
me anything — a shilling! Why, I could afford to give you twenty if I thought fit, you pauper! Civil to you, indeed! things are come to a fine pass if I need be civil to you! Do you know who you are speaking to? Why, the best lords in the country are proud to speak to me. Why, it was only the other day jordan shoes
that the wedding dress
Marquis of oakley vault
—— said to me —’ And then he went on to say what the Marquis said to him; after which, flinging down his cigar, he strutted up the road, swearing to himself herve leger
about paupers.



‘You say it is three miles to —— ’ said the individual to me; ‘I think air max
I shall light my tiffany jewelry
pipe, and smoke it as I go along.’ Thereupon he took out from a side-pocket a tobacco-box and short meerschaum pipe, and ralph lauren
implements nike air max
for striking a light, filled his pipe, lighted it, and commenced smoking. Presently the coachman drew near; I saw at once that there was mischief in his abercrombie and fitch
eye; the man smoking was longchamp
standing with his back towards him, and he came so nigh to him, seemingly purposely, that as he passed a puff of smoke came of necessity against his face. ‘What do you mean by smoking in my face?’ said he, striking the pipe of the elderly individual out of his mouth. The other, without manifesting much surprise, said, ‘I thank you; and if you will wait a minute, I will give you a receipt for that favour.’ Then, gathering up vans pas cher
his pipe, and taking off his coat and hat, he valentino shoes
laid them on a stepping-block which stood near, and rubbing his hands together, he advanced towards the coachman in an attitude of offence, holding his hands crossed very near to his face. The coachman, who probably expected anything but such mac cosmetics
a movement from a person of the age and appearance of the individual whom he had insulted, nike free pas cher
stood for a moment motionless with surprise; but, recollecting himself, he ray ban pas cher
pointed at him true religion
derisively with his finger; north face jackets
the next moment, however, the other was longchamp outlet online
close upon him, had struck aside the extended hand michael kors outlet store
with his left fist, and given him a severe blow on the nose with his right, which he immediately followed by a left-hand blow in the eye; then drawing his body slightly backward, with the velocity of lightning he struck the coachman full in the mouth, and the last blow was the severest ferragamo shoes
of all, for it cut the coachman’s lips nearly through; blows so quickly hermes pas cher
and sharply dealt I had never seen. The coachman reeled like a fir-tree in a gale, and seemed nearly unsensed. ‘Ho! what’s this? a fight! a fight!’ sounded from a dozen voices, and people came running from all directions to see what was going on. The coachman, coming somewhat to himself, disencumbered himself of his coat cheap oakley sunglasses
and hat; and, encouraged by two or three north face
of burberry outlet online
his brothers of prada outlet
the whip, showed some symptoms of fighting, endeavouring to close with his foe, but the attempt was vain, his foe was not to be closed with; links of london uk
he did not shift or dodge about, but warded off the blows of his opponent with the greatest sang-froid, always using the guard which I have already described, and putting in, in return, short chopping blows with the swiftness of lightning. In a very few minutes the countenance of the coachman was literally cut to pieces, and several of his teeth were dislodged; at length he gave oakley sunglasses
in; stung with mortification, however, he repented, and asked for another round; it was granted, to his own complete demolition. The coachman did not drive his coach back that day; he did not appear on the box again for a week; but he never held up his head afterwards. Before I quitted the inn he had disappeared from the road, going no one knew where.



The coachman, as I have said before, was very much disliked upon the road, but there was an esprit de corps amongst the coachmen, true religion outlet
and those who stood by did not like to see their brother chastised in such tremendous fashion. ‘I never saw such a fight before,’ said one. ‘Fight! ray ban uk
why, I don’t call it a fight at all, this chap here ha’n’t got a scratch, whereas Tom is cut to pieces; mcm handbags
it is all along of that sac michael kors
guard of his; if Tom could have got within his guard he would have soon served the old chap out.’ ‘So he would,’ said another, ‘it was all owing to that guard. However, I think I see into it, and if thomas sabo uk
I had not to drive this afternoon, I would have a coach outlet
turn with the old fellow and soon serve him out.’ ‘I will fight him now for a guinea,’ said the other coachman, half taking off his coat; observing, however, that the elderly individual made a motion towards him, he hitched it upon his shoulder again, and added, ‘that is, if he had not been fighting already, but as it is, I am above taking an advantage, especially of such hollister
a poor old hollister clothing
creature swarovski jewelry
as that.’ And when he had said this, he looked around him, and there was a feeble titter of approbation from two or three of the craven crew, who were in the habit of currying favour with the coachmen. The elderly individual looked for a moment at these last, and then said: ‘To such fellows coach purses
as you I have nothing to say;’ replica watches
then turning to prada handbags
the coachmen, ‘and as for you,’ he said, ‘ye cowardly bullies, I have but one word, which is, that your reign upon the instyler ionic styler
roads is nearly abercrombie and fitch
over, and that a time lancel
is coming when ye will be no longer wanted or employed in your present beats headphones
capacity, when ye will either have to drive dung-carts, assist as ostlers at village ale-houses, or rot in the workhouse.’ Then putting on his coat and hat, and taking up his bundle, not forgetting his meerschaum, north face jackets
and new balance outlet
the rest of his smoking apparatus, he departed on insanity workout
his way. Filled with curiosity, I followed him.



‘I am quite astonished that you should be able to use your hands in the way you have done,’ said I, as I walked with this individual in the direction in which he was bound.



‘I will tell you how I became able to oakley pas cher
do so,’ said the elderly individual, proceeding to fill and light his nike blazer pas cher
pipe as coach outlet
he walked nike outlet
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engraver, who lived in a very riotous neighbourhood longchamp outlet
in the outskirts of London. Wishing to give me something of an education, he sent me to a day-school, two or three streets distant from where we lived, and there, being rather a puny boy, I suffered much persecution from my school-fellows, who were a very blackguard set. One day, reebok shoes
as I was running home, with one of my tormentors true religion outlet
pursuing me, old Sergeant Broughton, 145 the retired fighting-man, seized me by the arm —’



‘Dear me,’ said I; ‘has it ever been your luck to be acquainted with Sergeant Broughton?’



‘You may well call it luck,’ said the elderly individual; ‘but for him I should never new balance pas cher
have been able to make my way through the world. He lived only four doors from our house; so, as I was running along the street, with my tyrant behind ralph lauren pas cher
me, Sergeant Broughton seized me by the arm. “Stop, my boy,” said he; “I have frequently seen that scamp ill-treating you; wedding dresses
now hollister
I will teach you how gucci
to send him home with a bloody nose; down with your bag of books; and now, my game chick,” whispered he to me, placing himself between me and my adversary, so that he could ray ban sunglasses
not observe his motions; “clench your fist in this manner, and hold your arms in this, and when he strikes lululemon outlet
at you, move them as north face pas cher
I now show you, and he can’t hurt you; now, don’t be afraid, but go at him.” I confess that I was somewhat afraid, but I considered myself in some degree under the protection of the famous Sergeant, and, clenching my fist, I went at my foe, using the guard which my ally michael kors outlet online sale
recommended. The result corresponded to a certain degree with the predictions of the Sergeant; I timberland shoes
gave my nike air max
foe a bloody nose and a black eye, though, karen millen
notwithstanding my recent lesson in the art of self-defence, he contrived to give me two or three clumsy blows. From that moment I was the especial jimmy choo shoes
favourite of the Sergeant, who gave me farther lessons, so that in a little time I became a very fair boxer, beating everybody of my own size who attacked me. The old gentleman, however, made me promise never oakley
to be kate spade outlet online
quarrelsome, nor to turn his instructions to account, except in self-defence. I have always borne in mind my promise, and have made it a point of conscience never to fight unless absolutely compelled. Folks may rail against boxing if they please, but being able nike free
to box may sometimes stand a quiet tiffany and co jewelry
man burberry pas cher
in babyliss
good stead. How should I have fared today, but for the instructions of Sergeant Broughton? But for them, the brutal ruffian who insulted me must have passed unpunished. He will not soon forget the lesson which I have just given him — kate spade outlet
the only lesson he could understand. What would have been the use of reasoning with a fellow of giuseppe zanotti
that description? Brave old Broughton! I owe him much.’



‘And your manner of fighting,’ said I, ‘was the manner employed by Sergeant Broughton?’



‘Yes,’ said my new acquaintance; ‘it was the manner in which he beat every one who attempted to contend with michael kors handbags
him, till, in an evil hour, he entered the ring with Slack, 146 without any nike roshe
training or preparation, and by a chance blow lost the battle to a man who had been beaten with ease by those who, in the ralph lauren
hands of Broughton, appeared like so many children. It was the way of fighting of him who first taught Englishmen to box coach outlet store online
scientifically, who was the head and father of the fighters of what is now called the old school, the last of which nfl jerseys
were Johnson and Big Ben.’ 147



‘A wonderful burberry outlet online
man that Big Ben,’ said I.



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06-07-2015 03:40:46

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