"To be good is not enough." - Jacek Utko, graphic designer
While scanning Twitter this morning, I came across this Tweet from @inspiredm which talked of how good design can save the newspaper industry, so I had to click. It led me to an excellent TED movie (generally they are) on how this Polish designer has been revolutionizing print newspapers in the former eastern block and central Europe with "simply" DESIGN and TYPOGRAPHY. After the recent GraphicStart article where Google's CEO calls newspaper web sites, "slow," it is great to have some positive news to report...
Design can save the newspaper! Jacek Utko, the Polish graphic designer, has the rising subscriptions (Yes, rising subscribers for the print editions!) and industry awards from the newspapers he has worked with to prove it. As Jacek said, "It is more like making posters" than a front page for a boring newspaper. Watch the inspiring video here:
As Jacek said, "Design can change the Product (newspaper), workflow and even YOU as the designer." (I may have paraphrased a bit.)
Excellent video and one which I hope all newspaper publishers watch, as it truly makes a lot of sense. Invest in your graphic arts departments!
Read more about Jacek Utko: "Newspaper designer Jacek Utko suggests that it's time for a fresh, top-to-bottom rethink of the newspaper. (At this point, why not try it?) In his work, he's proved that good design can help readers reconnect with newspapers. A former architect, Utko took on the job of redesigning several newspapers in former Soviet Bloc nations, starting from basic principles. He worked closely with newspaper executives to figure out the business goals of their papers, and then radically reformatted the product to fit those goals. (And he wasn't afraid to break a few grids in the process.)" Continues
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